Community Voices

 G.E.M.A. Community voices:

GET TO KNOW Andria

Reflecting on your journey, what experiences or influences led you to pursue a career in entertainment marketing?

When I started college my major was American History with intentions to be a lawyer in the Navy, at the end of my first semester one of my professors asked why that was what I wanted to do and I said, "I love the show J.A.G" and he kindly suggested maybe studying film and television would be a better fit. This was such a light bulb moment for 18 year old me, I hadn't even considered it but I switched my major the next semester and quickly found that I loved producing and editing short form commercials and promotions for radio and television. The rest is history as they say, that professor definitely saved me.

how do you stay ahead of the curve with the latest trends and innovations in the industry?

I love to call watching trailers and promos "research," it's something I instill in anyone who newly joins my team or I am mentoring early in their career. I find it important to stay steeped in those trailers and dissect each one; taking into account how VO, graphical elements, copy and sound design are being used. Internally we have done case studies where each team member takes one network and gives a report on the trends they find that network to be using. This info has been invaluable in keeping up with trends and continuing to push our own creative.  

Ever come across a recent marketing campaign that made you think, "Wow, I wish I'd worked on that"?

MAX's "The One To Watch" campaign has been inspiring to watch unfold over the past year, they have highlighted so many shows and brands under this umbrella. A simple concept with a big impact, stand out spots for me have been: The One To Watch to Feel Your Pride and The One To Watch for Movies. It's got to be a huge joy to get to work with some of best content out right now and edit together some really fun slick spots.

If you could offer a nugget of advice to someone starting out in the entertainment marketing industry, what would it be?

Being in the creative realm its been important for me to make sure I instill not being too emotionally attached to your work. Spending so much time with an edit, its hard not to feel a connection to that spot, that piece of art, but in the world of marketing we are ultimately serving a brand brief. A balance of creativity and a willingness to do what's needed for the campaign are what I am constantly striving for.  It's a "Kill Your Darlings" sort of idea.